Sensed – Understanding, approach and inventive build

Romania is a good patriarchal country where in fact the men was much away from recommended locate on their own. “You’re difficult sex, never scream, usually do not amuse attitude, get a better “man” employment, be tough, bring it!” try a discussion in most family relations. The brand new venture idea: problems this type of stereotypes and you may motivate Romanian boys to-be on their unique using relatable tales.

THEME/Opportunity

An international rebranding considered aside end up being the first chance of Remington getting a different sort of voice in the Romania. It absolutely was Remington’s first correspondence campaign to the Romania, once several years of silence. Naturally, the job included numerous dreams: so you can revitalize Remington’s photographs in to the Romania, to help you excel conversation from the brand and so you can raise sales bringing the character product lines.

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Remington’s address is actually a basic audience of people, 18 so you’re able to 40-five years of age. Although not, lookup turned-out one to males pages imagine the brand shortly after the new a brandname for females. With including an appealing you’ll in the future, i paign and you may mainly address them. It, having planned a portion of the expectations: monitor the message regarding rebranding, adapt it in the area, rather than neglecting products which have been in attract while the a results of our very own systems designed for people.

Remington venture spoke on the vulnerability and you may brain-allowed into the Romania, a good patriarchal country where men are named the difficult gender and you may anyone once the weaker sex. All of our strategy confronted it impression and stereotypes while you are disabled dating sites Italy you are boosting conversion process having Remington. (more…)